creative cities
::
the rise of the creative class
This week will be published the book 'The Rise of the Creative
Class: And How It's Transforming Work, Leisure, Community and Everyday
Life," written by Richard Florida, professor of regional economic
development at Carnegie Mellon University in Pittsburgh. First reviews
signals their contribution as a portrait of the values and lifestyles
that will drive the 21st century economy, and on the importance
of place in the knowledge-driven economy. The conventional wisdom
about jobs, public policy and regional development becomes obsolete.
In the 1880s it was the factory worker. The 1950s gave us the company
man. In this new millennium, the emerging class in society is the
'Creative Class.' Florida opens the study of this new social class,
which is made up of people whose job is to be 'creative.' Creative
jobs in science, art, media and research and technology, and creative
professionals and managers, lawyers, financial people, healthcare
people, now dominate U.S. economy. Nearly 40 million citizens -
over 30 percent of the workforce - derive much of our identity and
values from its role as purveyors of creativity.
He also documents its impact on people's choices and attitudes
about a wide-range of lifestyle issues. The choices creative people
make already had a huge economic impact, and they will determine
how the workplace is organized, what companies will prosper or go
bankrupt, and even which cities will thrive or wither.
Florida develops a new measure called the 'Creativity Index,' as
a baseline indicator of a region's overall standing in the creative
economy, a barometer of a region's longer run economic potential.
The Creativity Index is a mix of four equally weighted factors:
the creative class share of the workforce; high-tech industry, using
the Milken Institute's widely accepted Tech Pole Index, refered
to as the High-Tech Index; innovation, measured as patents per capita;
and diversity, measured by the Gay Index (or Bohemian Index too),
a reasonable proxy for an area's openness to different kinds of
people and ideas. This composite indicator is a better measure of
a region's underlying creative capabilities than the simple measure
of the creative class, because it reflects the joint effects of
its concentration and center for college and of innovative economic
outcomes. The Creativity Index is thus . >from *The
rise of the creative class' site*
related context
> interview
to richard florida. salon, june 6, 2002
> 'the
rise of the creative class' by richard florida. may, 2002
> sub-cultural
urban districts: cities and culture. may 29, 2002
> cities
in globalization: global urban analysis. april 22, 2002
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